Before the Business Invests

A practical framework for making better product decisions before money, people, and credibility are committed.

Many product problems begin long before development starts. Teams move too quickly from an interesting idea to an approved initiative without sufficiently testing the customer problem, business value, economics, or strategic fit.

Before the Business Invests provides a simple framework for asking the questions that should come before significant commitment.

Use it to help determine:

• Whether the problem is important enough to solve

• Whether the opportunity deserves further investment

• What evidence is still missing

• Where assumptions could create unnecessary risk

• Whether the business should proceed, investigate further, or stop

Because the cheapest product mistake is often the one you discover before the business invests.